The information provided by the Visitor Centre increases resident and visitor awareness of local, regional and provincial products and services that is available. The Campbell River Visitor Centre’s vision is to be recognized as a leader in Visitor Services by providing a standard in service excellence that exceeds expectations and programs that ensure both the success of our customers and the experience of our visitors. By enhancing the quality of service and motivating the visitor to stay longer and/or visit again, the community has the opportunity to maximize the economic benefits visitors bring to the community and province.

The Campbell River Visitors Centre is committed to:

• Being responsible to the needs of visitors and the industry
• Being an ethical voice for tourism in the region
• Treating visitors, employees and members with professionalism and respect
• Demonstrating leadership and integrity in all of its activities
• Making decisions in a fair, unbiased manner with the best interest of visitors and the community in mind